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How to read your link in bio stats and what to change

Stats are only useful if they lead to a change on your page. This guide explains each number on the Stats screen and the few changes that usually make a difference.

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The four numbers

NumberWhat it means
ViewsHow many times your page was opened
VisitorsHow many different people opened it, counted once a day
ClicksHow many times someone tapped a block
Click rateClicks divided by views. If it is low, people open your page and leave

The lists

  • Top blocks: which blocks get tapped most. Your main product should be near the top. If it is not, move it up or rename it.
  • Where visitors came from: Instagram, WhatsApp, YouTube and others. If WhatsApp sends more than you expected, share your link there more often.
  • Cities: useful for delivery areas and for brands who ask about your audience.
  • Devices: almost always phones. Check your page on a phone, not a laptop.

What to change

  • Low click rate: too many links, or unclear labels. Cut to four to six items and put prices on paid ones.
  • A block nobody taps: move it down, rename it, or archive it. Archived blocks keep their clicks.
  • Lots of clicks, few sales: the product page or price is the problem, not the link. Check the description and cover.

Change one thing at a time and look again after a week, so you know what worked.

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